Deirdre Fitzgerald of the Welcome Wagon explains her decision to move to Innisfil and how the small community feel drew her to Gilford in particular. She originally moved to Cookstown in 2007, and lived in Alcona north of the beach for some years, and then moved to Gilford near the lake. She and her husband were initially attracted to the area because it was between Barrie and Toronto, both of which were too big, and Innisfil seemed like a tight community with warm and friendly people. She also enjoys having Lake Simcoe so close to appreciate and meeting the people who fish and boat nearby. She also explains that the economic recession was noticeable in Innisfil but that in recent years new businesses have been emerging throughout the Town.